About Matt

In the heart of our community, Matt Winter's journey in the car wash business stands as a testament to the power of genuine dedication and a heartfelt commitment to exceptional service.

Matt embraces the philosophy that life's most meaningful achievements come through earnest effort—a principle that shines brightest in his professional endeavors. During his formative years in the industry, Matt discovered a simple truth: extraordinary customer care forms the foundation of lasting success. He warmly believes that the extra attention given to each person who drives onto his lot creates meaningful connections that extend far beyond a simple transaction, nurturing both loyal patrons and welcoming newcomers to the Winter White family.

When you visit Winter White Car Wash, Matt and his devoted team of car-care artisans offer something truly special—an experience that transcends ordinary service. As Matt often shares with a smile, "Just satisfying a customer doesn't get you anywhere—success comes from delighting customers." This heartfelt approach has flourished over twelve wonderful years, with each vehicle treated as if it were his own.

Matt's sterling reputation for honesty has earned him a place in the hearts of more clients than he ever dreamed possible. When challenges arise, he faces them with refreshing candor and transparency, even when difficult conversations might risk a relationship. This genuine approach resonates deeply—people treasure sincerity above all else. Where others might overlook the importance of making things right, Matt embraces these moments as opportunities to deepen trust. These meaningful interactions have enriched not only his business acumen but have woven him more deeply into the fabric of our community.

The secret to Winter White's enduring charm? Matt and his friendly team have mastered the art of helping discerning car owners maintain showroom-fresh vehicles year-round, effortlessly. Through his innovative membership program—crafted from years of loving attention to the art of professional detailing—Matt has helped thousands of neighbors keep their prized vehicles gleaming while providing a warm, welcoming experience that simply feels like coming home.